Many professional headshot photographers charge between $100 to $500, but the overall price can vary widely, from as low as $20 to as high as even $3000 or more.
Most professionals set their headshot prices depending on factors such as how many retouched or high-res pictures the client wants, how much time it will take, or the number of outfits or looks the client will be putting on during the shoot.
However, well-known or in-demand photographers are usually a little more expensive and often set premium prices for headshots.
This article will highlight what kind of headshots you can expect at different price points.
That said, even though rates vary from photographer to photographer, it does not mean you should use only rates when picking one. Do your due diligence and hire someone with good online reviews. In addition, it should be someone you are comfortable working with.
First, let’s build an understanding of why there can be so much variance in price from one professional to another.
What Actually Determines the Cost of Headshots in 2026?
When someone asks, “How much do headshots cost?” they often don’t consider the sheer number of factors that go into the equation. Professional headshot pricing isn’t arbitrary, but sorting through what your money pays for can pose a challenge if you’re not familiar with the photography industry.
Below, we’ve outlined a few primary factors that influence headshot cost.
Photography Specialization
Generalists tend to charge differently than professionals who’ve specialized in headshots. There is a distinct skillset in headshot photography, and a professional in this space will (or at least, should) have an understanding of subtle lighting control, facial awareness, and how these images are used in the real world. Some headshot photographers specialize even further and dedicate themselves to corporate headshots, acting headshots, model portfolios, or pursue other directions.
Studio Equipment / Natural Light Setups
Studio headshots often involve a sophisticated array of controlled lighting, backdrops, and equipment, allowing for a consistent output. This equipment can be very expensive, and while a “nicer” setup doesn’t always indicate a highly-skilled photographer, there must be some investment into the items needed to compose a shot.
On the other hand, natural light sessions can be beautiful as well, but they depend heavily on location, timing, and conditions. The setup used plays a role in both the look of the final images and the resources required to create them. Even though there might be less equipment involved for a natural light shot, a photographer must learn a great deal to capture the perfect headshot in an outdoor setting.
Time spent shooting and in post-production
The session itself is only part of the process. Reviewing images, preparing proofs, and carefully retouching selected photos takes time and expertise. Professional headshots prioritize quality over quantity, with attention given to details that most people don’t notice until they’re missing.
Understanding these factors helps explain why headshot pricing spans such a wide range. Next, let’s explore a variety of different price ranges you’re likely to encounter while you seek out your photographer.
So, How Much Do Headshots Cost?
According to data collected in January 2025 by HeashotPro, the median price of a headshot session in the United States is $250. Let’s break that down and dig a little deeper.
Entry Level: $70 - $130
This price range is popular with newer photographers and high-volume studios focused on speed. You can expect little-to-no coaching on posing and expressions, and your time in-studio might be so limited that you feel rushed.
These sessions are designed to be quick and affordable. They can work for someone who just needs something current, but they often prioritize efficiency over customization or long-term brand impact. If you need your headshots to “wow” someone or leave an impression, we recommend avoiding this price range.
Professional Level: $130 - $400
Photographers in this price range usually know what they are doing and have the skill and expertise to produce some decent pictures. They often specialize in headshots and will provide a more personal, helpful experience than those in the lowest tier.
We encourage you to carefully look through the photographer’s portfolio because most of those in this price range will not offer a refund if the results do not please you.
A few things you need to keep in mind include:
If you want to hire a makeup artist, does the photographer have one? It could be a good idea to work with makeup artists who are well-versed with the makeup requirements for headshots.If you plan on using a makeup artist, ask the photographer of your choice whether they know a good one.
Will the photographer know how to correct what you don’t like regarding your appearance? Certain angles may not do you justice. And unfortunately, photographers without enough experience will not know how to make angles and lighting adjustments to correct the situation.
Are the photographer’s processes straightforward so you can know exactly what to expect? Some photographers will suddenly ask you to pay extra for certain services. They may also refuse to offer retouched pictures unless you fund the project further. So before you book a session, know what you will get into.
High End / Boutique Level: $400+
These are the big-time professional photographers in the industry. They will give you high-quality photos, and many of them know how to quickly bring out your best side. While some less-experienced photographers in expensive city centers might also fall into this category, you’ll most likely encounter highly specialized pros.
They have good professional studios, experienced makeup artists and excellent equipment. Similarly, they have the necessary skills to enhance the outcome.
However, the main reason these photographers charge so much is not that they take better headshots than the photographers in the previous price range but rather because they have been at it longer.
The lengthier experience usually translates to various encounters with challenges, new technology, and multiple concepts. Thus they can handle obstacles easily, deal with a wide range of clients, and deliver different aesthetics, effortlessly.
These photographers also have more clients. More clients mean they need to increase their prices to account for demand.
Takeaway
Professional headshot photos are not the same. Beginner photographers usually charge less than their more experienced counterparts. One of the main reasons for this is that they do not have the experience in lighting and posing techniques required to produce great headshots.
With that said, visit Bartholomew Photography for high-quality headshots at a reasonable price. We are in Las Vegas, Nevada, awaiting your visit for an easy studio session with our skilled photographer.
Our photographer has multiple years of experience and an excellent reputation from many clients. We also have a well-equipped studio and will always ensure you are comfortable throughout the session.